The New York Times Double Check

We were given the assignment of selling a new service from the New York Times which we've called New York Times Double Check. It allows readers to submit grammar and punctuation errors to the editor. This is the campaign to introduce the service.

Taking over various parts of The New York Times would create buzz around Double Check.

We would send business cards in the famous blue bag instead of the paper one day.​

​The App is an extension of Thew New York Times App for Ipad and Iphone. See how it works below.

Finally to really put the writers under pressure readers will be able to see how many times they have been checked.